About Just As It Was
A permanent team with one shared way of seeing.
We work as one studio: shared documentary principles, coordinated photography and film, and consistent post-production.
The studio story
The beautiful part is that it really happened.
Most wedding days are planned for months and remembered in flashes. A hand held under the table. A parent pausing before the ceremony. Friends laughing through tears. Wind catching a veil.
We created Just As It Was for couples who want to be present at their wedding rather than spend it performing for a camera.
Our approach is documentary at heart: we observe carefully, stay close without taking over and let people be themselves.
When a little guidance will make you feel more comfortable or help us create something beautiful, we give it simply and naturally.
You live it.
We keep it just as it was.
Studio structure
Led by Serg. Made by a permanent team.
Clients can request a specific photographer or filmmaker. Availability is confirmed before booking, while shared preparation, creative direction and internal editing keep the final work coherent.
The people
Different strengths. One visual standard.
Six public-facing photographers and filmmakers, one shared documentary philosophy.
Serg
Founder, Creative Director & Documentary Wedding Photographer
Serg looks for the emotional rhythm of a wedding rather than a list of poses: the quiet build-up, shifting relationships and moments that disappear quickly. He gives simple direction when it helps, then returns the attention to the people and the day. As founder and creative director, he guides the photographic and visual standards of Just As It Was.
Father, good coffee, long city walks.
Alex M
Documentary Wedding Photographer
Alex M follows the natural rhythm of a wedding, from calm preparations to the energy of the dance floor. His approach is quiet, observant and detail-conscious, with minimal direction and a clean, balanced visual finish.
Simple design, music and road trips.
Alex K
Portrait & Wedding Photographer
Alex K combines documentary observation with a strong understanding of portraiture, movement and light. He helps couples feel comfortable without overdirecting them and creates portraits that remain connected to the atmosphere of the real day.
Calm under pressure and attentive to beautiful light.
Lara
Documentary Wedding Filmmaker
Lara creates natural, elegant wedding films led by real moments, voices and atmosphere. She works discreetly with professional sound, offers simple guidance when useful and uses aerial footage only when it adds something meaningful to the story.
Sound, colour and films that feel alive.
Viktoria
Documentary & Analogue Wedding Photographer
Viktoria works people-first, looking for personality, gesture and quiet relationships. She also photographs on analogue film, using its pace and texture as a considered addition to the digital story.
People first, photographs second.
Mike
Wedding Filmmaker & Editor
Mike films weddings in a story-first way and shapes the material through rhythm, sound and unobtrusive editing. He focuses on natural skin tones, clear vows and speeches, invisible transitions and careful delivery.
Rhythm, sound and invisible transitions.
Behind the delivery
Internal Photography & Film
Post-Production
Selection, colour consistency, sound, pacing, quality control and final delivery are supported by an internal editing team working under the creative direction of Just As It Was.
Begin here
Tell us what you are planning — even if the plan is still taking shape.
Share your date, location and what matters most. We will confirm availability and recommend the clearest next step.